If you are producing short-form content for TikTok or Reels, it’s still worth making an effort to get involved with YouTube Shorts to expand your audience and get the attention of YouTube’s 122 million daily users. YouTube has its own unique audience: If YouTube Shorts as a concept is so similar to Reels and TikToks, then what’s the benefit in terms of a marketing strategy? Well, it's important to keep in mind that different platforms attract different audiences, even if they provide a lot of the same features.What differentiates YouTube Shorts from other short-form video platforms: Much like Reels and TikToks, Shorts can be viewed full screen and max out at a length of 60 seconds. Shorts can be uploaded by YouTube creators as a way to complement their long-form content offering and accumulate more subscribers by offering a variety of content types. So, what are YouTube Shorts exactly? YouTube Shorts are YouTube’s way of incorporating short-form vertical video into the platform in response to the popularity of Instagram Reels and TikTok. But what about short-form content? Well, thanks to the release of YouTube Shorts in 2020, YouTube is officially a short-form and long-form content platform with today’s statistics indicating that YouTube Shorts are receiving an average of 13 billion views per day - information that is not to be ignored by creators and marketers alike.

There’s no question that YouTube is the number one content platform when it comes to long-form video content.

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